Home/Free/Black Friday email swipe file
Free download · 11-page PDF
Your Black Friday emails, already written
12 subject lines and 6 ready-to-send emails for Etsy and Shopify sellers, from the early-access invite to the last day to order for Christmas. Swap the [BRACKETS], schedule them, and get back to packing orders.
11 pages you can paste straight into your email tool
- 12 subject lines with preview text: early access, launch day, weekend and last call
- Email 1, early-access invite: get your list to raise a hand before Friday
- Email 2, offer reveal: old price, sale price, who each product is for
- Email 3, Black Friday is live: your biggest send, one button
- Email 4, Small Business Saturday: the day people want to buy from a person
- Email 5, Cyber Monday last call: a real deadline, sent twice
- Email 6, last day to order for Christmas: sell to the late buyers
- Send calendar: Thanksgiving Nov 26, Black Friday Nov 27, Small Business Saturday Nov 28, Cyber Monday Nov 30
- Etsy and Shopify notes on every email: where to set the sale, what Etsy allows
Is it really free?
Yes. Enter your email and the 11-page PDF downloads straight away.
Can I use these emails on Etsy?
Yes, from your own email tool to people who joined your list. Etsy doesn't allow marketing messages to buyers through Etsy Messages, so link the emails to your Etsy Sale or coupon.
Which email tools does it work with?
Any of them: Shopify Email, Klaviyo, Mailchimp, Kit, Flodesk or Beehiiv. The emails are plain text with [BRACKETS] to swap.
What will you email me?
If you tick the box: a short BFCM tip once or twice a week until Christmas. Every email has an unsubscribe link. If you don't tick it, we only keep your email as a record of the download.
Where is the full email sequence?
In the Holiday Money Stack ($79): 10 BFCM emails plus abandoned-checkout and thank-you automations, the BFCM Ad Prompt Vault, Holiday Content OS and 80 Christmas SVGs.